Sustainability

We're always learning
how we can do more
to do our part.

Our Actions

To Date.

At Upstart we are working hard to minimise the environmental impact of our business, and will soon be a carbon-negative company, having a positive impact on the planet.

We believe that not only can we make a positive difference to the world through the content we make, we can help to clean up the production industry by setting an example with our business practices as well.

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Renewable Energy

Our primary workspace is supplied under a 100% carbon neutral energy scheme: 100% renewable electricity, and gas supply 100% carbon offset through Gold Verified carbon reduction projects.

Green Web Hosting

Data centers account for as much carbon emissions as the airline industry. Our website is hosted with Greengeeks – which operates on a carbon negative 300% renewable scheme.

Albert Certified Supplier

We’re an Albert Supplier, Albert is an environmental organisation that encourages the film & TV industry to reduce its carbon footprint and waste.

Shared Workspaces

Rather than hire an office for ourselves, we have chosen to operate from an eco-friendly co-working space, and promote remote working among our team to minimise travel.

Low Energy Equipment

We use LED lights on our shoots, which are 4 times more energy efficient than traditional tungsten lights. Batteries are charged using renewable electricity where possible.

Travel

We minimise travel by encouraging remote meetings and strategy sessions, opting for public transport as far as possible, and working with local crews internationally.

Planting Trees

We are onboarding with Earthly, so we can support a range of nature-based local projects to offset the carbon footprint we can’t eliminate.

Goals that we’re working towards

Work in Progress.

We’re constantly reevaluating our goals to align with our overall vision to be a forerunner in eco, low-impact and sustainable video production, but here are some things we’re currently working towards.

B-Corp Certification

At Upstart we think that companies should exist for more than just creating profits for shareholders. Companies can have a huge positive environmental impact from shifting their approach, and we’re in the process of changing our legal structure to reflect this, working towards achieving B-Corp certification.