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Creating a crowdfunding video with heart through visual storytelling.

Ember is a startup which automatically categorises business spending, taking the hassle out of small business accounts. Our job was to create an engaging crowdfunding video to simply explain the concept and benefits through visual storytelling and motion graphics.
After working through several concepts, scripting and planning, we filmed the video in a single afternoon at a friendly co-working space, helping to keep costs down. With a clear, modern crowdfunding video behind them Ember raised £250k to launch their business.


  • 3 Minute modern, cinematic crowdfunding video
  • Concept creation and scripting
  • Budget conscious production


  • Successful £250k fundraise
  • Excellent investor feedback
  • Improved brand recognition and perception

Concept creation, assisted with scripting, organised shoot locations, equipment & timings.

Filmed interviews, B-roll and story content in a single day on location at co-working space.
Collaborated with Ember team during editing process, created motion graphics and effects.
Online delivery of final crowdfunding video in multiple formats, following a single round of revisions.

Our Crowdfunding Video Helped Secured Investment.


Successfully raised after pitch went live on Crowdcube


Sign-ups for more information from potential future clients


Days total to create the video from initial call to delivery

Here’s What They Said:

"Upstart was able to guide us from pre-shoot to on-set; running a smooth and efficient process on the day
and in post-production, going above and beyond across each phase."

Aaron Shaw, Co-Founder – Ember