Upside Down House UK lets its visitors creativity run wild, the tourist attraction business is the first inverted photo experience in the country. Our task was to create a dynamic, positive and concise crowdfunding video to inspire investors and secure investment for the business to expand its horizons.
After working through several concepts, scripting and planning, we filmed the video in a single day at one of UD Houses’s locations, helping to keep costs down and turnarounds fast. With a clear, modern crowdfunding video behind them Upside House UK were able to launch the next step to their investment strategy.
Deliverables
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3 Minute modern, cinematic crowdfunding video
- Subtitled edit of the video
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Concept creation, scripting & pre-production
- Custom intro, outro animations and graphics
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Budget conscious & agile production
Results
- Successfully reached 100% of investment target
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Excellent investor feedback
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Improved brand recognition and perception
- 2 week turnaround from concept to first draft
Pre-Production
Concept creation, assisted with scripting, organised shoot locations, crew, equipment & timings.
Production
Filmed presenter style script, B-roll, story content & app demo in a single day on location at one of the UD houses.
Post-Production
Rendered a focused edit with motion graphics, effects and animations within a 3 day turnaround.
Delivery
Online delivery of final crowdfunding video in multiple formats, following a single round of revisions and feedback.
100
Successfully raised after pitch went live on Seedrs
2
New sites planned to be constructed
78
Investors contributing to investment target
