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Tata Varsity Pitch Event

Livestreaming Video Case Study

Livestreams that captivate.

Producing an Entertaining 100% Virtual Livestream Broadcast.

Due to the COVID restrictions, Tata asked us to assist with producing and managing a live video version of their annual Varsity Pitch competition. Working closely with the marketing team we ran through pre-production logistics, consulted on hardware requirements and software platforms, and advised on the virtual event format & schedule. We created custom-built animations, edited intro and outro videos, and licensed music and sound effects for the live stream.

The event was hosted on the HopIn platform, which allowed direct 1 to 1 video networking and messaging, sponsor and finalist “Expo Booths” with information, video and live chat features, and moderated video sessions. After intensive pre-programming, we vision mixed the virtual event live in real-time (entirely remotely). The virtual event was a huge success, and through extensive pre-production and technical support the live-stream experienced zero technical issues.

  • 4-hour livestream broadcast
  • Full recording of the virtual stream
  • Custom made animations and transitions
  • Pre-production & event consulting service
  • Flexible reorientation of production logistics reacting to developing Covid-19 announcements
  • Zero technical issues to live stream
  • Amazing retention rate through broadcast
  • Excellent reception & feedback from attendees
  • Improved brand recognition and perception

Making An Event

100% Virtual


Days pre-production work to adapt an in-person event to a 100% virtual event


Different countries attendees watched the pitch from


Retention rate in viewers logged in to event platform from beginning to end

"We've used Upstart for a number of projects over the years - they are very easy to communicate with, amazing at developing our initial ideas and bringing it all to life in a really engaging way."

Tofayal Ahmed, Corporate Affairs – Tata

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