Due to the COVID restrictions, Tata asked us to assist with producing and managing a live video version of their annual Varsity Pitch competition. Working closely with the marketing team we ran through pre-production logistics, consulted on hardware requirements and software platforms, and advised on the virtual event format & schedule.
https://www.youtube.com/watch?v=kNOmuk-u9AU
Live Stream Production
Case Study
Tata Varsity Pitch – live streaming an annual event to a global audience
Producing an entertaining 100% virtual livestream broadcast
Due to the COVID restrictions, Tata asked us to assist with producing and managing a live video version of their annual Varsity Pitch competition. Working closely with the marketing team we ran through pre-production logistics, consulted on hardware requirements and software platforms, and advised on the virtual event format & schedule. We created custom-built animations, edited intro and outro videos, and licensed music and sound effects for the live stream.
The event was hosted on the HopIn platform, which allowed direct 1 to 1 video networking and messaging, sponsor and finalist “Expo Booths” with information, video and live chat features, and moderated video sessions. After intensive pre-programming, we vision-mixed the virtual event live in real-time (entirely remotely). The virtual event was a huge success, and through extensive pre-production and technical support, the live stream experienced zero technical issues.
Content Deliverables
- 4-hour livestream broadcast
- Full recording of the virtual stream
- Custom-made animations and transitions
- Pre-production & event consulting service
- Flexible reorientation of production logistics reacting to developing Covid-19 announcements
Results
-
Zero technical issues to live stream
- Amazing retention rate through broadcast
-
Excellent reception & feedback from attendees
-
Improved brand recognition and perception
7
Days pre-production work to adapt an in-person event to a 100% virtual event
11
Different countries attendees watched the pitch from
83
Retention rate in viewers logged in to event platform from beginning to end
Brand awareness
Campaign results
Our team worked with our client to produce a dynamic live stream that was streamed to a global audience. The production achieved increased engagement through it's networking sessions and brand awareness by making the event accessible to audiences across the UK and world.
“We've used Upstart for a number of projects over the years - they are very easy to communicate with, amazing at developing our initial ideas and bringing it all to life in a really engaging way.”
Tofayal AhmedCorporate Affairs, Tata
Pre-Production
Mixed various live video inputs, queued animations and transitions, coordinated presenter, speaker & startups to be broadcast ready according to schedule & performed real-time changes to graphics.
- Dynamic intro & outro animations
- Custom-made transitions & stingers
- Countdown animations and timers
- Extensive pre-production assistance
Production
Dynamically filmed the conference ensuring we captured key moments, and interviews with attendees.
- Animated lower thirds and titles
- Designed background video frames
- Pre-recorded sections with speakers
- Live vision and audio mixing
Post-Production
Full recording of live stream event to be accessed for the future, created full length & social media edits according to brand guidelines for promotional use.
- Full Feature Recording
- Full-Length Promo Video
- Social Media Edits
- Detailed De-Brief Document
- Support For Future Events
Delivery
Positive feedback from attendees, increased brand awareness & reputation. Rendered full live stream recording and final promotional videos in web and HQ formats, in social and high-quality resolutions.
- Edits in Web & HQ Formats
Project Live Stream
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