Due to the COVID restrictions, Tata asked us to assist with producing and managing a live video version of their annual Varsity Pitch competition. Working closely with the marketing team we ran through pre-production logistics, consulted on hardware requirements and software platforms, and advised on the virtual event format & schedule.
https://www.youtube.com/watch?v=kNOmuk-u9AU
Live Stream Production
Case Study
Tata Varsity Pitch – live streaming an annual event to a global audience
Producing an entertaining 100% virtual livestream broadcast
Due to the COVID restrictions, Tata asked us to assist with producing and managing a live video version of their annual Varsity Pitch competition. Working closely with the marketing team we ran through pre-production logistics, consulted on hardware requirements and software platforms, and advised on the virtual event format & schedule. We created custom-built animations, edited intro and outro videos, and licensed music and sound effects for the live stream.
The event was hosted on the HopIn platform, which allowed direct 1 to 1 video networking and messaging, sponsor and finalist “Expo Booths” with information, video and live chat features, and moderated video sessions. After intensive pre-programming, we vision-mixed the virtual event live in real-time (entirely remotely). The virtual event was a huge success, and through extensive pre-production and technical support, the live stream experienced zero technical issues.
Content Deliverables
- 4-hour livestream broadcast
- Full recording of the virtual stream
- Custom-made animations and transitions
- Pre-production & event consulting service
- Flexible reorientation of production logistics reacting to developing Covid-19 announcements
Results
-
Zero technical issues to live stream
- Amazing retention rate through broadcast
-
Excellent reception & feedback from attendees
-
Improved brand recognition and perception
7
Days pre-production work to adapt an in-person event to a 100% virtual event
11
Different countries attendees watched the pitch from
83
%
Retention rate in viewers logged in to event platform from beginning to end
Brand awareness
Campaign results
Our team worked with our client to produce a dynamic live stream that was streamed to a global audience. The production achieved increased engagement through it's networking sessions and brand awareness by making the event accessible to audiences across the UK and world.
“We've used Upstart for a number of projects over the years - they are very easy to communicate with, amazing at developing our initial ideas and bringing it all to life in a really engaging way.”
Tofayal AhmedCorporate Affairs, Tata
Pre-Production
Mixed various live video inputs, queued animations and transitions, coordinated presenter, speaker & startups to be broadcast ready according to schedule & performed real-time changes to graphics.
- Dynamic intro & outro animations
- Custom-made transitions & stingers
- Countdown animations and timers
- Extensive pre-production assistance
Production
Dynamically filmed the conference ensuring we captured key moments, and interviews with attendees.
- Animated lower thirds and titles
- Designed background video frames
- Pre-recorded sections with speakers
- Live vision and audio mixing
Post-Production
Full recording of live stream event to be accessed for the future, created full length & social media edits according to brand guidelines for promotional use.
- Full Feature Recording
- Full-Length Promo Video
- Social Media Edits
- Detailed De-Brief Document
- Support For Future Events
Delivery
Positive feedback from attendees, increased brand awareness & reputation. Rendered full live stream recording and final promotional videos in web and HQ formats, in social and high-quality resolutions.
- Edits in Web & HQ Formats
Project Live Stream
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