Combining atmospheric interviews with staff and dynamic footage of Ronald Fletcher Baker’s various offices across the UK, we created a thoughtful and introspective company culture video, which was shown at the firm’s 75th-anniversary event held at the Natural History Museum in London.
https://www.youtube.com/watch?v=gqfAOacgxfw
Law Firm Video Case Study
Ronald Fletcher Baker 75th Anniversary – Company culture video and event video content creation
Producing law firm video content to showcase the people behind the firm.
We worked with Ronald Fletcher Baker to produce a people-centred legal promotional video, showcasing the film at their upcoming 75th-anniversary event. Filming at two company offices in London and Manchester, we captured candid office B-roll and created a custom studio setup at their offices for stylistic and dynamic video interviews with 40+ employees.
Our team assisted throughout the pre-production process and edited the company culture video within one week for it to be showcased at RFB’s 75th-anniversary event. We’ve since partnered together for our team to work on their video strategy and to continue creating content that helps to implement RFB’s marketing and business goals.
Content Deliverables
- 4-minute Company culture video
- Captioned edits
- Individual interview cuts
- Shorter social media edits
- Created a custom studio set-up for interviews at client’s offices
- Worked to a tight deadline for the video to be showcased at the event
- 2-minute Event highlights video
- Event photography
Results
- Positive reception from clients and employees at the event
- Increased social media engagement and awareness
- Lead to a long-term partnership for our team to create a video marketing strategy
2
UK locations covered to capture footage
2
Indoor studio builds to capture 40+ interviewees
1
Week turnaround for company video for showcase at The Natural History Museum
Pre-Production
In the video planning phase, our team worked on shoot logistics, working to understand the purpose for the company film and helping to guide the production of a corporate promotional video which resonated with the target audience, and achieved the law firm’s marketing goals.
- Briefings and consultation
- Identifying target audience
- Scripting assistance
- Video style and creative work
- Shoot planning & logistics
Production
Our crew filmed both the company culture video and the 75th-anniversary event video, capturing candid B-roll and dynamic interviews. We also had our photographers capture photos of the event.
- Built custom studio set-up for interviews with a portable lighting setup at clients office
- Gimbal and handheld B-roll capture of office and key moments at the event
- Photographer to capture event photography
Post-Production
Next day photo editing for social media posts, video editing, interview cleanup, motion graphics, audio and SFX production, colour correction and grade.
- Tight turnarounds & deadlines
- 1-week turnaround to deliver completed firm video edit
- Shorter interview cuts for distribution across platforms and different uses
- x1 2-min event highlights video
- Next-day edits of photos for social media posts
- Captioned edits
- 4k & UHD renders of videos
Campaign Videos
A showcase of the content we produced for this marketing campaign.
Law Firm Culture Video
A promotional video focusing on the people and ethos behind the Ronald Fletcher Baker firm – filmed across their London and Manchester offices.
75th Anniversary Event Video
An upbeat reflection on RFB’s 75th-anniversary event, capturing key moments and testimonials from clients.
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