Headshot Photography Case Study

Headshot Photography

Case Study

We approached Makers Academy with a bold claim; our headshot photography could enrich their offering to students, upgrade their branding, and improve online visibility.

Maker’s photography – Headshot, event and action photography for course promotion and social media

How our headshot photography added value to the UK’s best coding bootcamp.

We approached Makers Academy with a bold claim; our headshot photography could enrich their offering to students, upgrade their branding, and improve online visibility.

What happened went far beyond that; so much so that after our initial monthly trial Maker’s signed us up on a monthly retainer for our photography services.

Content Deliverables

Individual student headshots
Group cohort photos
Staff headshots with personality
Workplace portraits of staff & students
Monthly headshot sessions

Results

Added value & differentiation to the course
Boost student profiles in jobhunting post-course
Positive memories and reviews from students
High-quality content for website & press
Improved perception of Makers on LinkedIn

24

Percent increase in student satisfaction from the course

586

Happy students photographed so far with new headshots

39

Headshot sessions and counting

Course promotion and social media collateral

Campaign results

Our team worked with our client to produce monthly headshot photography of their coding bootcamp cohorts, we also shot an extensive catalogue of photography including event photography and candid culture photography so our client had a consistant stream of assets to distribute across platforms.

“We use Upstart for headshots, website images and to document events we host. If you're not used to being in front of the camera they're great at giving guidance and making you feel relaxed and enjoy the shoot!”
Haylee PottsHead of Marketing, Makers

Pre-Production

Working closely with the marketing team at Makers, we organised the headshot session to coincide with the second day of the course, so the energy was high and the majority of students would be attending.

Logistics & management
Shoot planning
Client meetings

Production

Working around the students’ busy schedules, we coordinated 10-minute time slots for students to attend in pairs (having a friend there for the photos ensured a light, fun atmosphere), a group photo of the entire cohort together, corporate headshots for the staff, and corporate portraits.

Portable studio & lighting set-up
Shoot & schedule management
Capture various angles & poses
Quick photo review with student

Post-Production

Produced a selection of next-day rush edits of student headshots to be chosen for further editing and retouching.

Next-day basic edit for student review
Further retouching on selected photos
Dedicated folder for each student to access

Delivery

The students used their photos on LinkedIn and for job applications, Makers upgraded their website with high-quality photos, and the project was such a success we were contracted to come back and repeat the headshot session every month.