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Headshot Photography

Case Study

We approached Makers Academy with a bold claim; our headshot photography could enrich their offering to students, upgrade their branding, and improve online visibility.

Maker’s photography – Headshot, event and action photography for course promotion and social media

How our headshot photography added value to the UK’s best coding bootcamp.

We approached Makers Academy with a bold claim; our headshot photography could enrich their offering to students, upgrade their branding, and improve online visibility.

What happened went far beyond that; so much so that after our initial monthly trial Maker’s signed us up on a monthly retainer for our photography services.

Content Deliverables

  • Individual student headshots
  • Group cohort photos
  • Staff headshots with personality
  • Workplace portraits of staff & students
  • Monthly headshot sessions


  • Added value & differentiation to the course
  • Boost student profiles in jobhunting post-course
  • Positive memories and reviews from students
  • High-quality content for website & press
  • Improved perception of Makers on LinkedIn


Percent increase in student satisfaction from the course


Happy students photographed so far with new headshots


Headshot sessions and counting
Course promotion and social media collateral

Campaign results

Our team worked with our client to produce monthly headshot photography of their coding bootcamp cohorts, we also shot an extensive catalogue of photography including event photography and candid culture photography so our client had a consistant stream of assets to distribute across platforms.

“We use Upstart for headshots, website images and to document events we host. If you're not used to being in front of the camera they're great at giving guidance and making you feel relaxed and enjoy the shoot!”

Haylee PottsHead of Marketing, Makers


Working closely with the marketing team at Makers, we organised the headshot session to coincide with the second day of the course, so the energy was high and the majority of students would be attending.

  • Logistics & management
  • Shoot planning
  • Client meetings


Working around the students’ busy schedules, we coordinated 10-minute time slots for students to attend in pairs (having a friend there for the photos ensured a light, fun atmosphere), a group photo of the entire cohort together, corporate headshots for the staff, and corporate portraits.

  • Portable studio & lighting set-up
  • Shoot & schedule management
  • Capture various angles & poses
  • Quick photo review with student


Produced a selection of next-day rush edits of student headshots to be chosen for further editing and retouching.

  • Next-day basic edit for student review
  • Further retouching on selected photos
  • Dedicated folder for each student to access


The students used their photos on LinkedIn and for job applications, Makers upgraded their website with high-quality photos, and the project was such a success we were contracted to come back and repeat the headshot session every month.

  • Delivered 3-4 different headshots for variety
  • Stored raw photos & edit files for 1 year

Headshot Photography

A showcase of the content we produced for this marketing campaign.

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