Corporate Video Case Study

https://www.youtube.com/watch?v=KQlVNaNLmW4

Corporate Video Case Study

Bühler is the world leader in optical sorting technology – they wanted to bring the visual spectacle of a new car launch to the release of their pioneering product. Our task was to turn this vision into reality, creating both a blackout studio and a newsroom in their London factory.

Bühler global product launch – promotional video content and product photography

We produced bold product launch media for a ground-breaking new product

Bühler is the world leader in optical sorting technology – they wanted to bring the visual spectacle of a new car launch to the release of their pioneering new product. Our task was to turn this vision into reality, creating both a blackout studio and a newsroom in their London factory.

With the use of innovative lighting and portable studio equipment, we created a bold, inspiring look for the campaign. The photography and video content we created helped to globally launch a new line of sorting machines, and shake up the plastics industry.

Content Deliverables

2x 30 Second trailer videos
A 2-minute product video
A 20-minute launch video
Campaign photos
Product catalogue photos
Behind-the-scenes photos
Headshot photography

Results

Teaser videos created intrigue and attracted an audience
Campaign photography featured in extensive press coverage
The launch event attracted attendees from 40 countries
An unprecedented, spectacular launch for the industry

2

Day production to capture video & photography

1

Week for pre-production & shoot planning

2

Studio set ups built on client site

Brand awareness & product launch media

Campaign results

Our team worked with our client to produce video and photography content for the lead up and launch of their new innovative product. The purpose of this content was to promote the product launch, sales and future communications across social media and blogs. The full feature video featuring industry leaders and our host was globally livestreamed.

Pre-Production

Bringing our client’s vision to life required extensive planning, creativity and coordination.

Product launch concepts
Storyboarding
Studio & lighting design
Presenter casting & contracting
Equipment & crew logistics

Production

Setting up two studios in a working factory space required teamwork, skill, and close client collaboration.

Created two studio spaces on the client’s site
Concurrent filming & photography
Management of all set & equipment logistics
Talent management & direction.

Post-Production

Working to strict deadlines we turned around a huge variety of photography & video assets.

Graphics & animation production
Licensing music
Campaign, headshot & product catalogue photo retouching
Teaser, product & launch video edits
Tight turnarounds & deadlines

Delivery

Working to strict deadlines we turned around a huge variety of photography & video assets.

Exporting media in a range of formats
Uploads to client cloud storage
Provision of raw footage

Campaign Videos

A showcase of the content we produced for this marketing campaign.

Product Teaser Videos

To attract and intrigue viewers we created two teaser videos, using innovative lighting to show glimpses of the product building to an epic final reveal.