Producing Bold and Dynamic Product Launch Media For a Groundbreaking New Product.
Bühler is the world leader in optical sorting technology - they wanted to bring the visual spectacle of a new car launch to the release of their pioneering new product. Our task was to turn this vision into reality, creating both a blackout studio and a newsroom in their London factory.
With the use of innovative lighting and portable studio equipment we created a bold, inspiring look for the campaign. The photography and video content we created helped to globally launch a new line of sorting machines, and shake up the plastics industry.
2x 30 Second trailer videos
- A 2-minute product video
- A 20-minute launch video
Product catalogue photos
Behind the scenes photos
Teaser videos created intrigue and attracted an audience
Campaign photography featured in extensive press coverage
The launch event attracted attendees from 40 countries
- An unprecedented, spectacular launch for the industry
To attract and intrigue viewers we created two teaser videos, using innovative lighting to show glimpses of the product building to an epic final reveal.
We literally take a deep dive into the machine, to understand what the technology is doing using a mix of live-action footage and motion graphics.
The full launch video incorporates interviews with key project team members, led by the dynamic presenter we casted and directed for the project.
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Telling your story.
As storytellers and consumers, we have a hunger for producing content that will continue to inspire your audience past it's launch.
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Upstart Photography Ltd T/A Upstart Productions
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