Bühler is the world leader in optical sorting technology - they wanted to bring the visual spectacle of a new car launch to the release of their pioneering new product. Our task was to turn this vision into reality, creating both a blackout studio and a newsroom in their London factory.

With the use of innovative lighting and portable studio equipment we created a bold, inspiring look for the campaign. The photography and video content we created helped to globally launch a new line of sorting machines, and shake up the plastics industry.