We were briefed with creating high-class, luxury product photos demonstrating Airbubbl’s revolutionary in-car air filtration technology in two scenarios; London’s famous black cab, and private hire cars.
Commercial Photography
Case Study
Airlabs Airbubbl product photography – user case photo content for online distribution
Helping to clean London’s air with user-case product photography
We were briefed with creating high-class, luxury product photos demonstrating Airbubbl’s revolutionary in-car air filtration technology in two scenarios; London’s famous black cab, and private hire cars.
The photos were used to target specific transport sectors through website content, blog posts, targeted email campaigns, and on social media. As a result, our client landed a major contract for a new fleet of company cars.
Content Deliverables
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Modern, environmental luxury product photography
- Photography demonstrating taxi cab use case
- Photography demonstrating a private-hire use case
- Action shots of the driver interacting with the app
Results
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Product photos used for website & online store content
- Photos accompanied targeted sales and ad campaigns
- Photos enjoyed significant social media engagement
- The client landed a major new contract
5
Platforms the campaign was successfully launched across
58
High resolution final images delivered to client
46
Percent increase in incoming web traffic after launch of campiagn
User case product photography
Campaign results
Our team worked with our client to capture various product photography scenarios to help visualise two different user cases for their air cleaning product. The photo campaign's purpose was to demonstrate how the product could be fitted in both private and public taxis and to highlight that both the driver and passenger could control it functions through a mobile app.
“Upstart was able to guide us from pre-shoot to on-set; running a smooth and efficient process on the day and in post-production, going above and beyond across each phase.”
Kathryn GiblinCMO, Airlabs
Pre-Production
Conducting a product photoshoot in Central London is always a logistical challenge, however working closely with the Airbubbl team together we organised two brilliant shoots; one showing the product in a London Black Cab, the other in a typical private hire car.
- Logistics & management
- Shoot planning
- Client meetings
Production
Using creative lighting techniques with portable flash equipment, we highlighted the luxurious and expertly designed product within the vehicles. The drivers participated to demonstrate the product in action, and we captured these action shots with dynamic lighting and camera angles.
- Talent directing & management
- Filming to a shot list
- Underwater filming
- Concurrent filming & photography
Post-Production
Delivered next-day edits for social media usage and client review, editing photos accordingly to brief and brand guidelines.
- Compact lighting & set-up
- Shoot & talent management
- Produced imagery in 1-hour time-frame
- Captured both photography & video
Delivery
Edited photos to social media and advertising aspect ratios, for optimal results for usage across social media channels and the web.
- Photos delivered in various ratios
- Storage of raw photos & edit files for 1 year
Campaign Photography
A showcase of the content we produced for this marketing campaign.
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