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Commercial Photography

Case Study

We were briefed with creating high-class, luxury product photos demonstrating Airbubbl’s revolutionary in-car air filtration technology in two scenarios; London’s famous black cab, and private hire cars.

Airlabs Airbubbl product photography – user case photo content for online distribution

Helping to clean London’s air with user-case product photography

We were briefed with creating high-class, luxury product photos demonstrating Airbubbl’s revolutionary in-car air filtration technology in two scenarios; London’s famous black cab, and private hire cars.

The photos were used to target specific transport sectors through website content, blog posts, targeted email campaigns, and on social media. As a result, our client landed a major contract for a new fleet of company cars.

Content Deliverables

  • Modern, environmental luxury product photography
  • Photography demonstrating taxi cab use case
  • Photography demonstrating a private-hire use case
  • Action shots of the driver interacting with the app

Results

  • Product photos used for website & online store content
  • Photos accompanied targeted sales and ad campaigns
  • Photos enjoyed significant social media engagement
  • The client landed a major new contract

5

Platforms the campaign was successfully launched across

58

High resolution final images delivered to client

46

Percent increase in incoming web traffic after launch of campiagn
User case product photography

Campaign results

Our team worked with our client to capture various product photography scenarios to help visualise two different user cases for their air cleaning product. The photo campaign's purpose was to demonstrate how the product could be fitted in both private and public taxis and to highlight that both the driver and passenger could control it functions through a mobile app.

“Upstart was able to guide us from pre-shoot to on-set; running a smooth and efficient process on the day and in post-production, going above and beyond across each phase.”

Kathryn GiblinCMO, Airlabs

Pre-Production

Conducting a product photoshoot in Central London is always a logistical challenge, however working closely with the Airbubbl team together we organised two brilliant shoots; one showing the product in a London Black Cab, the other in a typical private hire car.

  • Logistics & management
  • Shoot planning
  • Client meetings

Production

Using creative lighting techniques with portable flash equipment, we highlighted the luxurious and expertly designed product within the vehicles. The drivers participated to demonstrate the product in action, and we captured these action shots with dynamic lighting and camera angles.

  • Talent directing & management
  • Filming to a shot list
  • Underwater filming
  • Concurrent filming & photography

Post-Production

Delivered next-day edits for social media usage and client review, editing photos accordingly to brief and brand guidelines.

  • Compact lighting & set-up
  • Shoot & talent management
  • Produced imagery in 1-hour time-frame
  • Captured both photography & video

Delivery

Edited photos to social media and advertising aspect ratios, for optimal results for usage across social media channels and the web.

  • Photos delivered in various ratios
  • Storage of raw photos & edit files for 1 year

Campaign Photography

A showcase of the content we produced for this marketing campaign.

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