Tata came to us with an ambitious challenge; to create a modern, cinematic promotional video production celebrating the launch of their Entrepreneurship 2020 report to be screened at an upcoming conference. Which happened to be in two weeks.
Working closely with the marketing team at Tata we quickly ran through pre-production, and organised three filming days to capture the content we needed. A quick, focused edit provided we delivered a stunning promotional video which wowed on the big screen.
Deliverables
- 3 Minute modern promotional video
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4x 30s Social media edits
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2 Week deadline for video production start to finish
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Logistical support to organise shoots
Results
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Enthusiastic response to video screening at conference
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Successful social campaign targeting young entrepreneurs
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Excellent reception in the press and with viewers
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Improved brand recognition and perception
Pre-Production
Researched target audience, proposed style of video, organised shoot locations, equipment & timings.
Production
Filmed modern, enviromental interviews, dynamic B-roll and creative intro & outro sequences.
Post-Production
Focused edit according to brand guidelines and chosen style, created motion graphics and effects.
Delivery
Rendered final promotional videos in web and HQ formats, in social and high-quality resolutions.
126
Percent increase in engagement on social media after posting
473
Young entrepreneurs saw the video at the Student Enterprise Conference
34
Increase in young entrepreneur entries to Tata Varsity Pitch 2020
Here’s What They Said:
"We've used Upstart for a number of projects over the years - they are very easy to communicate with, amazing at developing our initial ideas and bringing it all to life in a
really engaging way."
Tofayal Ahmed, Corporate Affairs – Tata
