Producing an entertaining and engaging livestream broadcast.

Due to the COVID restrictions, Tata asked us to assist with producing and managing a live video version of their annual Varsity Pitch competition. Working closely with the marketing team we ran through pre-production logistics, consulted on hardware requirements and software platforms, and advised on the virtual event format & schedule. We created custom-built animations, edited intro and outro videos, and licensed music and sound effects for the live stream.
The event was hosted on the HopIn platform, which allowed direct 1 to 1 video networking and messaging, sponsor and finalist “Expo Booths” with information, video and live chat features, and moderated video sessions. After intensive pre-programming, we vision mixed the virtual event live in real-time (entirely remotely). The virtual event was a huge success, and through extensive pre-production and technical support the live-stream experienced zero technical issues.

Work Involved

  • Dynamic intro & outro animations
  • Custom made transitions & stingers
  • Countdown animations and timers
  • Extensive pre-production assistance
  • Animated lower thirds and titles
  • Designed background video frames
  • Pre-recorded sections with speakers
  • Live vision and audio mixing


  • 4 hour livestream broadcast
  • Full recording of the virtual stream
  • Custom made animations and transitions
  • Pre-production & event consulting service
  • Flexible reorientation of production logistics reacting to developing Covid-19 announcements


  • Zero technical issues to live stream
  • Amazing retention rate through broadcast
  • Excellent reception & feedback from attendees
  • Improved brand recognition and perception

Research & consulted on best event platforms, event format & logistics, created custom animations, music, and intro/outro sections, programmed live show into vMix software.


Mixed various live video inputs, queued animations and transitions, coordinated presenter, speaker & startups to be broadcast ready according to schedule & performed real-time changes to graphics.

Full recording of live stream event to be accessed for the future, created full length & social media edits according to brand guidelines for promotional use.
Positive feedback from attendees, increased brand awareness & reputation. Rendered full livestream recording and final promotional videos in web and HQ formats, in social and high-quality resolutions.

Making An Event Virtual.


Days pre-production work to adapt an in-person event to a 100% virtual event


Different countries attendees watched the pitch from


Retention rate in viewers logged in to event platform from beginning to end

Here’s What They Said:

"We've used Upstart for a number of projects over the years - they are very easy to communicate with, amazing at developing our initial ideas and bringing it all to life in a
really engaging way."

Tofayal Ahmed, Corporate Affairs – Tata