How can headshot photography add value to the UK’s best coding bootcamp?

We approached Makers Academy with a bold claim; our headshot photography could enrich their offering to students, upgrade their branding, and improve online visibility.
What happened went far beyond that; so much so that after our initial monthly trial Maker’s signed us up on a monthly retainer for our photography services.

Deliverables

  • Individual student headshots
  • Group cohort photos
  • Staff headshots with personality
  • Workplace portraits of staff & students

Outcomes

  • Added value & differentiation to the course
  • Boost student profiles in jobhunting post-course
  • Positive memories and reviews from students
  • High quality content for website & press
  • Improved perception of Makers on LinkedIn

Close collaboration and inventive photography delivered results.

Working closely with the marketing team at Makers, we organised the headshot session to coincide with the second day of the course, so energy was high and the majority of students would be attending.
Working around the students’ busy schedules, we coordinated 10 minute time slots for students to attend in pairs (having a friend there for the photos ensured a light, fun atmosphere), a group photo of the entire cohort together, corporate headshots for the staff, and corporate portraits.
The students used their photos on LinkedIn and for job applications, Makers upgraded their website with high quality photos, and the project was such a success we were contracted to come back and repeat the headshot session every month.

Project Outcomes

24

Percent increase in student satisfaction from the course

586

Happy students photographed so far with new headshots

39

Makers headshot photography sessions and counting

24

Percent increase in student satisfaction from the course

586

Happy students photographed so far with new headshots

39

Makers headshot photography sessions and counting

Here’s what they said:

"We use Upstart for headshots, website images and to document events we host. If you're not used to being in front of the camera they're great at giving guidance and making you feel relaxed and enjoy the shoot!"

Haylee Potts, Manager – Makers