How event photography helped Legal Geek to double in size. Three years in a row.

In October 2016 (the first year we worked together) the conference had 500 attendees. They next year it was 1000. In 2018 the conference grew to 2000 people, and one of the largest Legal Tech conferences in the world. We’re still working together today.
Our brief from Legal Geek was clear; capture modern, unforgettable photos from their Annual conference which would be used across all channels to help the grow.

Deliverables

  • Capture the two day conference with three photographers
  • Provide 20 Same day images for social media
  • Provide 40 media images within 4 hours
  • Staggered daily delivery of 1200 photos from the event
  • Organisation of galleries and online storage

Outcomes

  • Social photos hugely boosted social engagement
  • Photos helped to attract sponsors and startups
  • Conference attendance doubled three years running
  • Legal Geek gained a store of content for posts and updates
  • Photos were used in the Press to cover the conference.

Coordinating a team of event photographers to not miss a moment

As the 2019 conference was the largest yet, we deployed a team of three event photographers to provide full coverage. Working to the schedules we had pre-planned with the Legal Geek team, we ensured that every single moment of the two day event was captured, providing seamless conference photography across a multi floor venue with a huge range of time-sensitive activities.

We also provided same-day editing for the conference, provided 20 high quality edited event photos throughout the day to be instantly published on social media. This ensured Legal Geek could publish stunning images of the conference as it unfolded, and helped boost social media engagement drastically.

Legal Geek is a great example of how effective and modern event photography can impact your business and grow your venture. The conference photos have helped to attract sponsors and exhibitors, have been published in the press providing excellent PR opportunities, and have helped to persuade attendees to sign up.

Project Outcomes

47

Percent increase in annual attendees at Legal Geek

2318

Images edited, organised into relevant groupings and delivered

83

Increase in social media engagement after posting photos from the event

47

Percent increase in annual attendees at Legal Geek

2318

Images edited, organised into relevant groupings and delivered

83%

Increase in social media engagement after posting photos from the event

Here’s what they said:

Upstart smashed it. Theier team was on site across two days and supplied a selection of media photos the next day. Very nice to deal with. Would recommend will definitely work together again next year!

Jimmy Vestbirk, CEO – Legal Geek