Helping to clean London’s air with product photography

We were briefed with creating high class, luxury product photos demonstrating Airbubbl’s revoutionary in-car air filtration technololgy in two scenarios; London’s famous black cab, and private hire cars.
The photos were used to target specific transport sectors through website content, blog posts, targeted email campaigns, and on social media. As a result, our client landed a major contract for a new fleet of company cars.

Deliverables

  • Modern, environmental luxury product photography
  • Photography demonstrating taxi cab use case
  • Photography demonstrating private-hire use case
  • Action shots of driver interacting with the app

Outcomes

  • Product photos used for website & online store content
  • Photos accompanied targeted sales and ad campaigns
  • Photos enjoyed significant social media engagement
  • Client landed major new contract

Combining portable lighting and memorable locations for stunning photos

Conducting a product photoshoot in Central London is always a logistical challenge, however working closely with the Airbubbl team together we organised two brilliant shoots; one showing the product in a London Black Cab, the other in a typical private hire car.
Using creative lighting techniques with portable flash equipment, we highlighted the luxurious and expertly designed product within the vehicles. The drivers participated to demonstrate the product in action, and we captured these action shots with dynamic lighting and camera angles.
Our product photos formed the visual element of a targeted campaign which yielded impressive results, and opened new doors for the company. Airbubbl proved that visually demonstrating your product with high quality product photography can drive business success.

Project Outcomes

5

Platforms the campaign was successfully launched across

58

High resolution final images delivered to client

46

Percent increase in incoming web traffic after launch of campiagn

5

Platforms the campaign was successfully launched across

58

High resolution final images delivered to client

46

Percent increase in incoming web traffic after launch of campiagn

Here’s what they said:

"Upstart was able to guide us from pre-shoot to on-set; running a smooth and efficient process on the day
and in post-production, going above and beyond across each phase."

Kathryn Giblin, Chief Marketing Officer – AirLabs