Working collaboratively with Active Leeds, our task was to produce a cinematic 60 second campaign advert, inspiring video testimonials and dynamic billboard photography as part of the Love Yourself Campaign.
https://www.youtube.com/watch?v=B3Loq60Ck0U
Marketing Video Case Study
The Love Yourself Campaign – Online video campaign & out of house photography
Producing a multi-media campaign to get a community active
Working collaboratively with Active Leeds, our task was to produce a cinematic 60-second campaign advert, inspiring video testimonials and dynamic billboard photography as part of the Love Yourself Campaign. The Love Yourself Campaign is an initiative to get the Leeds community moving and to share inspirational and personal stories of people’s fitness journeys.
Our team assisted throughout the pre-production process including contracting actors and coordinating underwater filming. Working to a detailed shot list and script we coordinated both filming and photography on shoot days to produce inspiring and engaging marketing material that helped Active Leeds achieve their vision for the Love Yourself Campaign
Content Deliverables
- 60 Second campaign advert
- Billboard photography
- x7 Video testimonials
- Underwater filming
- Custom animations
- Next day photo editing
- Working to a tight deadline
Results
- Finalist in the Marketing Campaign category for the UK Active Awards
- Increased social media engagement and awareness
- Created impact and increased gym attendance
- Express next-day edit/delivery for billboard photography
5
Locations covered to capture footage & photography
1
Day turnaround of photo edits for billboard adverts
2
Day production to produce all assets for campaign
Brand awareness & conversions through sign-ups
Campaign results
Our team worked with our client to produce a memorable promotional video campaign and connective photography. The content was distributed across their social media channels, online ads and was seen displayed on billboards and bus stops across Leeds City Centre. Leading to increased awareness and sign ups across Active Leeds leisure centres.
“I worked with Stephen and Upstart Productions to produce a campaign video for Active Leeds (Leeds City Council). He was brilliant to work with, with creative ideas, meticulous attention to detail and easy communication. He sourced some great models for the video and the end result was a professional, inspirational, inclusive and visually stunning campaign asset that we're really proud of.”
Lucy CrookesBrand & Campaigns, Leeds City Council
Pre-Production
Our team cast and contracted actors, organized underwater filming logistics, shoot planning, health & safety, and produced a comprehensive shot list to accompany the video script.
- Storyboarding
- Shoot planning & logistics
- Casting & contracting actors
- Prepping underwater crew
Production
Marketing campaign filming and photography, continuity, script supervision, underwater filming, and directing actors.
- Talent directing & management
- Filming to a shot list
- Underwater filming
- Concurrent filming & photography
Post-Production
Next day photo editing turnaround, video editing, interview cleanup, motion graphics, audio and SFX production, colour correction and grade.
- Next-day edits of photos for billboard ads
- Tight turnarounds & deadlines
- 90s promotional video
- Testimonial videos
Delivery
x1 60s ad campaign video, x7 interviews with custom animated motion graphics rendered for delivery across social media platforms.
- Optimised content for use across social media
- Storage of raw footage & photos for 1 year
Campaign Videos
A showcase of the content we produced for this marketing campaign.
Personal Success Stories, Libby
One out of a series of success stories filmed as part of the Love Yourself campaign, we follow individuals’ fitness journies and how Active Leeds has helped them along the way.
60s Online & Social Advert
Our film follows 5 people who find the confidence to get moving and love themselves. The video was produced to encourage people to use the gym and leisure center facilities regardless of their fitness level.
Personal Success Story, Emmanuel
One out of a series of success stories filmed as part of the Love Yourself campaign, we follow individuals’ fitness journies and how Active Leeds has helped them along the way.
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