Active Leeds Ad Campaign
Commercial Film Case Study
Producing a Campaign To Get a Community Active.
Working collaboratively with Active Leeds, our task was to produce a cinematic 60 second campaign advert, inspiring video testimonials and dynamic billboard photography as part of the Love Yourself Campaign. The Love Yourself Campaign is an initiative to get the Leeds community moving and to share inspirational and personal stories of people’s fitness journeys.
Our team assisted throughout the pre-production process including contracting actors and coordinating underwater filming. Working to a detailed shot list and script we coordinated both filming and photography on shoot days to produce inspiring and engaging marketing material that helped Active Leeds achieve their vision for the Love Yourself Campaign
Deliverables
- 60 Second campaign advert
- Billboard photography
- x7 Video testimonials
- Underwater filming
- Custom animations
- Next day photo editing
- Working to a tight deadline
Results
- Finalist in Marketing Campaign category for the UK Active Awards
- Increased social media engagement and awareness
- Created impact and increased gym attendance
- Express next day edit/delivery for billboard photography
Our Campaign Advert
Created Impact.
Success Story
One out of a series of success stories filmed as part of the Love Yourself campaign, we follow individuals’ fitness journies and how Active Leeds has helped them along the way.
60s Commercial
Following 5 people who find the confidence to get moving and love themselves. The video was produced to encourage people to use the gym and leisure center facilities regardless of their fitness level.
Success Story
One out of a series of success stories filmed as part of the Love Yourself campaign, we follow individuals’ fitness journies and how Active Leeds has helped them along the way.
5
Locations covered to capture footage & photography
1
Day turnaround of photo edits for billboard adverts
2
Day production to produce all assets for campaign
"I worked with Stephen and Upstart Productions to produce a campaign video for Active Leeds (Leeds City Council). He was brilliant to work with, with creative ideas, meticulous attention to detail and easy communication. He even sourced some great models for the video and the end result was a professional, inspirational, inclusive and visually stunning campaign asset that we're really proud of."
Lucy Crookes, Brand and Campaign Designer – Leeds City Council
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